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Autonomous marketing

Autonomy you understand and control.

Upper OS does not just recommend – it executes. At every moment it is clear what is happening, who decided and how far the independence goes – because you decide that.

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Choose the level of autonomy

Upper OS prepares. You decide and carry it out yourself.

Upper OS carries it out once you have approved.

Upper OS acts on its own. Guardrails check every step and you are kept informed.

  1. 01

    Recommendation

    Upper OS

    Upper OS proposes an action – with reasoning and expected effect.

    Upper OS

    Upper OS proposes an action – with reasoning and expected effect.

    Upper OS

    Upper OS proposes an action – with reasoning and expected effect.

  2. 02

    Preparation

    Upper OS

    Texts, settings and budget are fully prepared.

    Upper OS

    Texts, settings and budget are fully prepared.

    Upper OS

    Texts, settings and budget are fully prepared.

  3. 03

    Approval

    You

    You decide on the proposal.

    You

    You approve – or adjust.

    Guardrails

    Guardrails check automatically: budget, permission, tone of voice.

  4. 04

    Execution

    You

    You carry it out yourself.

    Upper OS

    Upper OS executes and logs every step.

    Upper OS

    Upper OS executes. You are informed and can stop it at any time.

  5. 05

    Result

    Upper OS

    The effect is measured and verified before it counts.

    Upper OS

    The effect is measured and verified before it counts.

    Upper OS

    The effect is measured and verified before it counts.

01 In the example

One action, five states.

This is how the guide “Heat pump instead of oil heating” of Muster Haustechnik AG moves from idea to verified result.

Guide “Heat pump instead of oil heating”

  1. Recommendation

    Responsible: Upper OS

    Recommended because the most common customer question is about costs and subsidies, and there is no page on it yet.

    Expected effect: more enquiries from organic search

  2. Preparation

    Responsible: Upper OS

    Outline, text in your tone of voice, search terms and internal links are prepared.

    1. What does a heat pump cost?
    2. Which subsidies are available?
    3. How a heating replacement works
    4. Request personal advice

    Draft with four sections

  3. Approval

    Responsible: You

    Marketing reviews the text, adds a reference project and approves it.

    Approved on 14 Oct

  4. Execution

    Responsible: Upper OS

    Published, linked from relevant pages and shared on the Google Business Profile.

    Every step in the log

  5. Result

    Responsible: Upper OS

    The page is indexed by Google. The first enquiries via the guide are confirmed in the customer database.

    Result verified

Example scenario: Fictional company and illustrative figures – no real customer or product data.

02 Clarity

What autonomous means – and what it does not.

Autonomous means

  • Actions are carried out in full, not just recommended.
  • Routine work continues without your involvement – within limits.
  • Anomalies are detected and activity is paused immediately.
  • Every step is logged and traceable.

Autonomous does not mean

  • Without your knowledge: you can always see what is happening.
  • Without limits: you set budget and permissions.
  • Uncontrollable: activity can be paused and adjusted at any time.
  • A black box: every decision is explained.

03 Guardrails

Limits that apply automatically.

What happens when a campaign approaches its budget cap? Try it out.

Autonomy & Approvals · Budget cap

Example scenario
CHF 864

Budget cap CHF 1,500

Within the cap

Upper OS keeps optimising and directs budget to where it has the most effect.

Example scenario: Fictional company and illustrative figures – no real customer or product data.

Further guardrails

  • Permissions per type of action

    What may happen independently is defined separately for every type of action.

  • Instant stop

    All activity can be paused with one click – individually or all at once.

  • Brand rules

    Tone of voice, statements and no-go topics are checked before anything is published.

04 Verification

Results are checked, not just reported.

Not every reported enquiry is a success. Before a result counts and feeds into learning, Upper OS checks whether it is real and really traces back to the action.

What is checked

  1. 1

    Does the measurement work?

    Forms and calls are recorded correctly.

  2. 2

    Is the enquiry real?

    Spam, tests and duplicates are excluded.

  3. 3

    Does it belong to the action?

    The origin of the enquiry is traceably attributed.

  4. 4

    Does it match the customer database?

    Only confirmed enquiries count as a result.

Performance & Verification · Result check

Example scenario

Reported

12

Verified

9

Excluded

  • Spam 2
  • Duplicate enquiry 1

Example scenario: Fictional company and illustrative figures – no real customer or product data.

Explore further

Let’s talk about your goals.

Tell us briefly what you want to achieve with your marketing.

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