Pricing
One operating system. One clear pricing model.
You pay for Upper OS as a whole – not for individual channels. The price is based on scope, capacity and usage. Ad budgets and third-party costs stay separate from the subscription.
Your marketing budget
Everything you invest in marketing
- Upper OS Subscription by scope, capacity and usage Billed by Upper OS
- Ad budget Set by you, steered within hard caps Runs through your own ad accounts
- Third parties Software you use, image rights, printing Directly with the providers
01 Plans
One product, four levels.
Every plan is the whole of Upper OS. What grows is capacity, usage volume and the complexity the system handles.
Which plan fits?
Recommendation
Compare plansIn every plan
- Marketing Brain
- Goals & Strategy
- Marketing Intelligence
- Intelligent Prioritization
- Marketing Operators
- Autonomous Execution
- Autonomy & Approvals
- Marketing Command Center
- Performance & Verification
- Learning Engine
- Every marketing area
Not sure yet? Start with the free Marketing Check.
The Marketing Check analyses your company’s public website and shows where your marketing stands and which opportunities follow from it. You receive the report by e-mail – free of charge and without obligation.
| Feature | Start For a business with one location | Growth For growing businesses with several locations | Scale For several brands, countries or divisions | Agency For agencies with several clients |
|---|---|---|---|---|
| Businesses and locations | One business, one location | One business, several locations | Several brands, countries or divisions | Several client businesses |
| Marketing areas | All areas, fewer in parallel | All areas, more in parallel | All areas, in parallel per brand | All areas, per client |
| Marketing Operators capacity | Base capacity | Extended | High, expandable as needed | Scalable per client |
| Levels of autonomy | All three levels | All three levels | All three levels | All three levels |
| Integrations | All standard integrations, base capacity | All standard integrations, extended capacity | All, plus custom interfaces by agreement | All standard integrations per client |
| Roles and approvals | All role and approval functions, for one business | All role and approval functions, for several locations | All role and approval functions, per brand, country or division | Approvals by your clients |
| Support | Set-up together with you | Set-up and regular check-ins | Set-up per brand and regular check-ins | Set-up per client, partner support |
| Price | CHF 249 per month | CHF 549 per month | CHF 1,249 per month | On request |
| Choose plan : Start | Choose plan : Growth | Choose plan : Scale | Choose plan : Agency |
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Start
For a business with one location
- Businesses and locations
- One business, one location
- Marketing areas
- All areas, fewer in parallel
- Marketing Operators capacity
- Base capacity
- Levels of autonomy
- All three levels
- Integrations
- All standard integrations, base capacity
- Roles and approvals
- All role and approval functions, for one business
- Support
- Set-up together with you
- Price
- CHF 249 per month
-
Growth
For growing businesses with several locations
- Businesses and locations
- One business, several locations
- Marketing areas
- All areas, more in parallel
- Marketing Operators capacity
- Extended
- Levels of autonomy
- All three levels
- Integrations
- All standard integrations, extended capacity
- Roles and approvals
- All role and approval functions, for several locations
- Support
- Set-up and regular check-ins
- Price
- CHF 549 per month
-
Scale
For several brands, countries or divisions
- Businesses and locations
- Several brands, countries or divisions
- Marketing areas
- All areas, in parallel per brand
- Marketing Operators capacity
- High, expandable as needed
- Levels of autonomy
- All three levels
- Integrations
- All, plus custom interfaces by agreement
- Roles and approvals
- All role and approval functions, per brand, country or division
- Support
- Set-up per brand and regular check-ins
- Price
- CHF 1,249 per month
-
Agency
For agencies with several clients
- Businesses and locations
- Several client businesses
- Marketing areas
- All areas, per client
- Marketing Operators capacity
- Scalable per client
- Levels of autonomy
- All three levels
- Integrations
- All standard integrations per client
- Roles and approvals
- Approvals by your clients
- Support
- Set-up per client, partner support
- Price
- On request
Prices exclude VAT.
Payment methods: Invoice
Individual
Need more than four plans?
For several companies, special requirements for data and approvals or a large number of clients, we put together an individual offer – on the same basis, without channel packages.
02 Separate costs
What is not in the plan – and why.
Ad budgets and third-party services belong to you. Upper OS steers them but does not include them in the plan price.
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Ad budget
Who decides
You – per month, channel and campaign
Who bills
The ad platforms, through your own accounts
Role of Upper OS
Plans, allocates and keeps hard caps – only with the rights you grant
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Third-party software
Who decides
You – existing contracts stay
Who bills
The respective providers
Role of Upper OS
Connects with your permission
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Third-party services
Who decides
You – such as photography or printing
Who bills
The commissioned providers
Role of Upper OS
Suggests where it pays off
Principles
What you can rely on.
- One product instead of individual channel packages
- Price by scope, capacity and usage – no share of the ad budget
- Ad budgets run through your own ad accounts
- Ad budget and third-party costs separate from the subscription
- Upper OS only works with the access rights you grant
03 Pricing questions
Good to know.
Why are there no packages for SEO, advertising or social media?
Because impact comes from how they work together. Upper OS decides by your goal which areas are used and how strongly. A channel package would pre-empt that decision.
Is the ad budget included in the price?
No. You set your ad budget yourself. It runs through your own ad accounts and is steered by Upper OS within hard caps.
Does the price depend on my ad budget?
No. The price is based on scope, capacity and usage – not on a share of the ad budget.
How do I pay?
By invoice only, payable within five calendar days of the invoice date. You choose monthly invoices or annual prepayment with a 10% discount: Start CHF 2,689.20, Growth CHF 5,929.20, Scale CHF 13,489.20 per year. All prices exclude VAT. Ad budgets and third-party costs are billed to you directly by the platforms.
How long does the subscription run?
The minimum term is twelve months, including with annual prepayment. Renewal and termination are governed by the general terms and conditions, which apply from the conclusion of the contract.
How does the Fair Start work?
You use Upper OS for the first 30 days at the normal monthly price of your plan – without an automatic 12-month commitment. By day 30 you decide whether to continue; your contract then runs 12 months from day one, the first month counts towards it. Without your decision Upper OS ends after 30 days without a further invoice. We do not offer a free trial.
Can I switch plans later?
Yes. You can move to a larger plan at any time without restarting the term; a smaller plan applies from the next contract period. Marketing Brain, rules and audit trail are kept when switching.
What happens when a month’s capacity is used up?
You are notified beforehand. Extra costs never arise automatically: you wait for the next monthly quota or explicitly buy additional capacity. Unused capacity is not carried over.
How do I find out the price for my business?
Where the overview says “On request”, we will tell you the price in a personal conversation. For special requirements we put together an individual offer.
Explore further
Let’s talk about your goals.
Tell us briefly what you want to achieve with your marketing.