Integrations
Upper OS works with your website, your shop, your ad accounts and your customer database – with exactly the permissions you grant. An integration only counts as available once it has been tested with real accounts.
Upper OS
Your permissions
Every connection runs through the rights you grant.
01 Quality
Every integration goes through four stages. It only counts as available once it has been tested with real accounts – not before.
When this stage is reached
Use case and data needs are described: what the connection is for and which data it requires.
When this stage is reached
The integration is scheduled, the technical approach is chosen and the required permissions are defined.
When this stage is reached
The connection is built and tested internally. It is not yet shown as available.
When this stage is reached
Tested with real accounts: data, permissions, failure cases and revocation. Only now does it count as available.
02 Overview
Twelve categories of systems. For each, you can see what Upper OS uses it for, what it reads and what it may do with your permission.
Publish content, improve pages, measure results on the website.
Systems, for example: WordPress, Webflow, Webfactory OS
Align advertising with margin and stock levels.
Systems, for example: Shopify, WooCommerce
Place products on marketplaces and advertise them profitably.
Systems, for example: Galaxus, Amazon
Measure what works and check that measurement works.
Systems, for example: Google Analytics, Google Search Console
Plan, steer and optimise search, social, display and programmatic campaigns within the budget caps.
Systems, for example: Google Ads, Meta, LinkedIn, Microsoft Advertising
Publish videos and run video ads.
Systems, for example: YouTube
Verify results: is the enquiry genuine, and did it become an order?
Systems, for example: HubSpot, Salesforce, Pipedrive
Reach existing contacts at the right time, with automated flows.
Systems, for example: Mailchimp, Brevo
Be visible in your region, with correct details.
Systems, for example: Google Business Profile
Win reviews and respond to every one.
Systems, for example: Google reviews, Trustpilot
Be present regularly and boost posts in a targeted way.
Systems, for example: Facebook, Instagram, LinkedIn
Steer and check partners and referred deals.
Systems, for example: Awin
Product names are for orientation only. They do not imply any partnership, certification or existing connection. Trademarks belong to their respective owners.
Webfactory OS is independent software. A connection is only made via an explicitly approved interface.
03 Permissions
Every connection starts with your consent and can be withdrawn at any time. How far Upper OS may go is up to you, per system.
Choose a system
You decide which systems are connected.
Review permissions
Upper OS shows which rights it needs and why.
Confirm with the provider
You grant access directly with the provider of the system.
Check the connection
Upper OS tests that data arrives and measurement is correct.
Revoke at any time
One click in Upper OS or with the provider ends access.
Marketing Command Center · Connect an ad account
Example scenarioWith this, Upper OS can
Never without you
Example scenario: Fictional company and illustrative figures – no real customer or product data.
04 Principles
Only with your consent
No access to any system without your explicit permission.
As little as necessary
Upper OS only requests the rights it needs for the agreed tasks.
Revocable at any time
Permissions can be withdrawn individually or all at once.
Everything logged
Every action in a connected system is traceable.
No invented connections
Only what has been tested with real accounts counts as available.
Open to more systems
If your system is not listed, we assess the need together.
Your system is not listed?
Tell us which tools you work with. We will assess whether and how a connection makes sense.
Let’s talk about your goals.
Tell us briefly what you want to achieve with your marketing.