01 What changes – and what stays the same

AI assistants summarise answers from various sources. How exactly they select sources is not fully disclosed by the providers. The good preconditions, however, are the same as for search engines: the page is reachable, the topic is clear, the details are consistent and traceable.

02 The checklist

Tick off what already applies to you.

03 One piece of content, many uses

A well-made guide is more than a page for search. It provides answers for AI assistants, material for social media, a reason for an email to prospects and a destination for ads.

Guide
  • Search
  • AI assistants
  • Social media
  • Email
  • Ads
One piece of content as the shared foundation of several channels. Schematic illustration

04 What to avoid

  • Texts that string search terms together instead of answering questions.
  • Superlatives and comparisons that cannot be supported.
  • Many near-identical pages without their own value.